Investors, private equity firms, CEOs, and board members trust Healthlink Advisors to provide sage advice on market trends, product direction, and pricing strategies for software products in the healthcare industry.
Our Market Advisory Services practice helps organizations evaluate go-to-market strategies and capabilities to ensure the offering matches market needs. We assist organizations with customer segmentation, channel strategies, and defining customer value propositions. We clarify the business model so companies can communicate and deliver value to customers at prices that meet customer expectations and profit goals.
- Market research
- Pricing strategies and customer value analysis
- Marketing strategy and buyer personas
- Value proposition for buyers and investors
- Evaluation of product functionality and features
- Channel strategies